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MSMEs in the ASEAN markets have drastically increased their use of digital tools and technologies – 80% of surveyed enterprises have expanded their use of digital tools in the past two years.

MSMEs in the ASEAN markets express a strong interest in exporting in the region and internationally – over 60% of surveyed enterprises are looking to expand their export footprint.

The MSME Digital Exports in Southeast Asia report is underpinned by a survey of 1,560 MSMEs in the 10 ASEAN markets. The goal is to ensure our global know-how and solutions benefit business communities and the communities they serve, in Asia and beyond.”

Through this partnership with Google, ICC is committed to delivering trusted, quality training to help SMEs harness the opportunities of digital trade. Denton AO, secretary general of the International Chamber of Commerce said, “Smaller businesses and entrepreneurs are the backbone of the real economy. Against this backdrop, the MSME Digital Exports in Southeast Asia report assesses and paints an accurate picture of ASEAN MSME exports, identifies key barriers that prevent MSMEs from exporting, and analyses how MSMEs leverage digital technologies to help drive exports in the region.īy drawing on these insights, ICC and Google aim to inform the ambitious policy discussions that are ongoing both at the national and regional levels and further develop tailored training programmes for MSMEs to upskill and empower businesses in the region. MSMEs account for a small proportion of exports relative to their share of activity and employment in the region.

Yet, despite their contribution to ASEAN economies and society, participation in exports and global markets remain relatively low.

MSMEs form the backbone of the economies of the Association of Southeast Asian Nations (ASEAN).