Is the health not 100%? Then the keyword once presented better than the current position. This way you immediately get a better picture of the health of your website.
This takes into account increases and decreases over a period of time. That is why we calculate health for every keyword. What if you have been at number 1 for months and have dropped back to position 5 in the past week? In the 'normal' SERP tracker overview you would soon miss this drop. That sounds good, but for the sake of convenience we forget everything that happened between the starting position and the current position. A SERP tracker then reports an increase of 25 positions. Suppose a keyword has risen from position 30 to position 5.
Sometimes an increase or decrease in search engine results is not everything. The health score indicates how healthy the current position in the SERPS is compared to the best position. That is why the MarketingTracer SERP Tracker is the only one with the health score. The starting point is not always the best point to start measuring. Most SERP Trackers have one major drawback.
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